Humble Chic was conceived in 2011 to bridge the gap between expensive, luxury boutique brands and boring mass market chains. The brand launched its first pop-up shops in New York City and quickly caught the attention of “recessionistas,” fashionistas, and even celebrity shoppers due to its aesthetic and price point. Humble Chic sources directly from small-scale up and coming designers, offering boutique-quality product and customer service at a mass market price point.  Humblechic.com launched in 2012.