Management Team

Susan Kim, CEO, Mother of Two

Susan Kim, CEO, Mother of Two

Susan Kim is the Chief Executive Officer of Plum District. Having spent most of her career in ecommerce, Susan is passionate about launching great products, building enduring consumer brands and businesses, and developing great teams.

Susan first focused on marketing and business development at, which was acquired by Linens ‘N Things in 2000. Her talent for launching great products and building businesses was further honed while serving as the Chief of Staff at eBay, where she also led product management for Buyer Activation and Activity. As Google’s Head of Operations, Susan managed a high performing global team responsible for extracting customer insights to support merchants and consumers across multiple product platforms. Most recently, Susan effectively scaled operations 300x at, a social commerce start-up. Susan begins every day with excitement over launching innovative new products relevant to the Plum District mom, and continuing to drive consumer loyalty to grow the business.

Susan received her BA from Harvard University and her MBA from Harvard Business School.

Rick Rochon, VP of Sales and Business Development

Rick leads the Sales and Business Development team at Plum District with 4 years in the mom-commerce space and 13 years in sales leadership with media companies like Classified Ventures and Knight Ridder. Rick lives in San Francisco and when not at work can be found exploring SF's culinary scene or at the beach with his dog Tucker.

About Plum District TM

Plum District is an e-commerce platform and media property focused strictly on Moms and their needs. We are a community of moms connecting other moms to products and inspiration to make our lives easier. We’re here to spark the sort of connections that make mom’s day by offering great values for her and her family.

Plum District, Inc.
1169 Howard Street
Suite 203
San Francisco, CA 94103