SAN FRANCISCO, CA - January 26, 2011 - Plum District, (www.PlumDistrict.com), the daily deal website devoted to savvy moms and their families, today announced that it has received $8.5 million in Series A funding led by Kleiner Perkins Caufield & Byers, with participation by General Catalyst Partners. KPCB partner, Aileen Lee, will also join the Plum District board.
Now spanning more than twenty metro areas or “Districts” in the U.S., including various cities in the San Francisco Bay Area, San Diego, Orange County, Los Angeles, Chicago, New York, Washington DC and Minneapolis, Plum District’s multi-level marketing sales approach– for moms, by moms–allows the company to bring members the best local and national deals on groceries, family outings, children’s classes, restaurants, spa treatments, fashion, travel, etc. The moms that make up Plum District’s sales force find highly targeted promotions and discounts for moms and families and also network within mom communities to build viral buzz and awareness.
"The early response from our members has far exceeded our expectations,” said Megan Gardner, Plum District CEO. “The investment by Kleiner Perkins and General Catalyst Partners will allow Plum District to grow our sales network of moms and meet the demand of our members by expanding our reach beyond the twenty districts we currently serve.”
Aileen Lee, KPCB partner, added, “We are excited about Plum District's focus on the highly valuable consumer segment of moms and families. By leveraging their large and growing network of connected and trusted moms across the country, Plum District offers the best local services and national brands that are most relevant to moms.”